I have done some hearing the bad stories related to non-HECM reverse mortgage and the reality is that most of them chatter about the concept very tentatively, I can not help but wonder about if this is down to of the demographics of the homeowners involved. Even though the much more rogue refinancing loan companies have been brushed under the carpet and dispelled as a less worthy cause of upset, reverse mortgages is now entirely seen to by the Financial Services Authority but still bares a lot of stigma about it.

The definitive attributes of the two? One is targeted at everybody whilst the other is aimed at the over 55. It is this age-specific marketing that, I believe, has created the concern. Targeting the plus 55s has the same coloring of helplessness that arises with promoting unwholesome products to children.

What agitates me is that in most other market or situation; older homeowners are considered the most clever; the wise beings that many seek counsel and warning from. So why is it the case, when it comes to anything online or any type of business product, do we treat the over 55’s with kid mitts? Stepping in like a valiant cavalier to protect them from their own selves. Do we really think for one minute that they are blindly falling for a reverse mortgage like mice? No I thought not.