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The definitive attributes of the two? One is targeted at everybody whilst the other is aimed at the over 55. It is this age-specific marketing that, I believe, has created the concern. Targeting the plus 55s has the same coloring of helplessness that arises with promoting unwholesome products to children.

What agitates me is that in most other market or situation; older homeowners are considered the most clever; the wise beings that many seek counsel and warning from. So why is it the case, when it comes to anything online or any type of business product, do we treat the over 55’s with kid mitts? Stepping in like a valiant cavalier to protect them from their own selves. Do we really think for one minute that they are blindly falling for a reverse mortgage like mice? No I thought not.